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Travis County, TX — Austin–Round Rock–Georgetown MSA

Austin Commercial Real Estate

Texas's Fastest-Growing Major Market

Austin is the fastest-growing major city in the United States, fueled by a technology sector concentration that has made it one of the top-five destinations for corporate relocations and venture capital investment. The Austin metro population has grown over 30% in the past decade — and retail supply has struggled to keep pace with the demand that growth generates.

2.4M+

Metro Population

+30%

Population Growth (10-Year)

$75,000+

Median Household Income

Market Overview

The northern growth corridor — Cedar Park, Leander, Georgetown, and Round Rock — represents the most active retail development opportunity in the Austin market. Forward Properties actively tracks and sources retail opportunities across the full Austin–Round Rock–Georgetown metro, with particular attention to the supply-constrained suburban markets driving the most retail absorption.

Retail Opportunity

What Makes Austin a Strong Retail Market

  • Leander and Georgetown consistently among the fastest-growing US cities
  • Tech-sector employment driving high-income consumer spending across the metro
  • Significant retail supply gap in rapidly growing northern suburbs
  • The Domain and North Austin tech corridor generating strong daytime retail demand
  • Restaurant real estate among the most competitive in Texas due to demand

Austin Submarkets

Key Retail Corridors & Submarkets

Leander / Georgetown

Two of the fastest-growing US cities with a significant retail supply gap and strong demographics

Cedar Park / Round Rock

Established suburban retail market north of Austin with active leasing velocity

Pflugerville / Hutto

Northeast Austin growth corridor with emerging retail demand

Buda / Kyle / San Marcos

South Austin I-35 corridor with rapid residential growth and retail opportunity

The Domain / North Lamar

Austin's tech corridor lifestyle retail destination with Class A mixed-use retail

Lakeway / Bee Cave

Affluent western suburbs with premium retail positioning and high household incomes

Related

Nearby Markets We Cover

Active in Austin

Whether you're a tenant searching for space, a landlord looking to lease your property, or a developer seeking commercial land in Travis County, Forward Properties provides expert representation across this market.

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